The Internet has affected the lives of millions of people worldwide and brought them together through social media networks. The same technology and tools have reinvented the marketing and media campaign strategies for the marketing companies. No big-time business can ignore the social web today. Because the individuals present and participating in the social web are talking about the product or services relevant to each one's business, the companies have got to be present to be able to address the prospective buyers who are also present and are listening to the reviews, comments, ratings and feedback of those who have purchased and use the products. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an essential role at the top of the funnel, let's dive into all things social media marketing – what it is, its benefits, and how to build a social media marketing strategy that'll work for your specif...